Warmth · Expertise · Brilliance
At Adu Food, our business philosophy centers on creating value for customers through innovation, quality, and efficiency. We focus on continuous improvement, fostering steady growth, and treating our suppliers fairly. We value team development, respect every member, and nurture a learning culture. Our approach is practical, professional, and standards-driven, enhancing our competitive edge by integrating innovation, capital, and management. We are committed to building a strong brand while prioritizing environmental protection, public welfare, and social responsibility.
Corporate Vision
"To be a well-loved company."
Corporate Mission
“Creating delightful experiences, enriching happy lives”
Core Values
" Put the customer's best interest first in everything we do."
"Work together with humility for win-win outcomes; stay efficient, innovate, and act with integrity and kindness."
"One family, one team, giving it our all, and we'll definitely win!"
Committed to creating an extraordinary work experience for team members, we respect every individual, advocate for a culture of absolute honesty, encourage speaking the truth, and welcome bad news. We value personal growth, strive for excellence, embrace responsibility, are eager to help, continuously innovate, and have a passion for our work. We promote kindness in our interactions and tolerance in our dealings. We focus on team cohesion and unity, care for one another, and work together to foster a vibrant and supportive organizational environment.
The purpose of a business is to create value for its customers, aiming to provide an exceptional service experience. We must wholeheartedly consider the needs of our existing customers to ensure their satisfaction and encourage them to continue choosing us. Retaining one customer is equivalent to retaining hundreds connected to them. Every customer is a treasure, and we should aim to build lifelong relationships with them. Colleagues should focus on attracting and creating new customers while delivering an unparalleled service experience.
Our talent selection focuses on both character and skills, with character being the top priority. We value employees as the company's most valuable asset and encourage them to pursue work they love and excel at. We prioritize actual contributions over titles, and skills over qualifications. Mistakes are allowed, but repeated errors are not. Leaders act as coaches, inspiring rather than controlling. We seek individuals who are mentally strong, proactive, aligned with the company’s values, and capable of independent thinking. Ultimately, we value achievements and expect every team member to create value for the customer
Building ADU has taken 20 years, but it could all collapse in an instant. We'd rather grow slowly and steadily than compromise on quality. Quality comes first, and success is built on excellence – we will never take the path of low prices and low standards. It's not brands like Hermès that fade away faster; it's shortcuts like gutter oil that disappear in no time. In a world of surplus, quality is the only foundation for our surviva
We serve our customers with unwavering dedication, continually improving service quality. By listening to their feedback, especially criticisms, we focus on solving key issues to enhance satisfaction. Our customers have shaped our success, and we must always treat them with respect and care.
We are committed to doing our job well, improving service quality, and reducing costs. Only those who offer excellent quality, outstanding service, and creative solutions will earn the trust of potential customers. We are willing to bear the cost and endure challenges to meet their needs and uphold their values.
While the market evolves, our customers' demand for high quality and exceptional service remains constant.